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Pizza Hut, Taco Bell, Burger King and Domino's Pizza have used chatbots to allow customers to order food.
According to a survey from Digitas LBi, 37% of people are willing to make a purchase through a chatbot and would spend an average of about per purchase.
The platform you choose to host your bot depends on the type of customer you are trying to reach.
Kik, for example, is associated with a younger consumer, with its sweet spot between the ages of 13 and 17.
Facebook already has a large user base to on-board to Messenger.
It also has a plethora of data at its disposal to facilitate natural language.
These platforms are a good entry point but don't necessarily offer a deep level of interaction with consumers. Bots offer plenty of analytics for a brand to assess such as engagement levels, conversation length, sentiment analysis, response rates, bot mentions and clickthrough rates.
This can allow marketers to close the loop on engagement and sales.
Don't create a bot just for the novelty of it, advises Digitas LBi CEO Tony Weisman.
"Bots should be an extension or better manifestation of your promise to consumers," he said.
Cover Girl is experimenting with bots that emulate social influencers.
The makeup brand created a chatbot version of Kalani Hillker, one of the stars on Lifetime's "Dance Moms," that was designed to mimic her real conversational style. "Bots typically attract a younger, more tech-savvy consumer who is just as critical as they are delighted by innovation," PHD's Mr. This audience is also more apt to do some digging to find the bot.
Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time. The last three years, we have gone from brands' desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots." But before you get chatty, here are some basics on bots. A chatbot is an application typically powered by artificial intelligence that is designed to simulate a conversation with another human. Bots allow for a two-way, personalized interaction between the consumer and a brand and provide an ease of access and immediacy that can't be achieved via email, filling out a form on a website or even through tweeting, said Jeff Malmad, managing director-head of mobile and Life at Mindshare North America.Tags: Adult Dating, affair dating, sex dating